Kaltura, the leading video technology company, today unveiled
Kaltura OTT TV, its next-generation, end-to-end pay OTT TV solution. The
result of integrating pay OTT technology from the company's
Kaltura OTT TV's monetization tools allow different business
models to be used simultaneously, providing service providers maximum
flexibility. The tools support server-side and native ad insertion technology
for live and VOD content, in-app purchases, a range of payment options and
discounts for introducing friends. DRM support provides full content
protection. The monetization tools are designed to deliver a seamless
experience across devices.
By allowing each viewer in the household to set up an individual
profile, the service delivers a personalized experience, helping increase
subscribers engagement while giving service providers a better understanding of
their behavior to improve loyalty and maximize revenues. Kaltura OTT TV
provides a consistent cross-device experience that allows users to take their
favorite content wherever they go and intuitively interact between screens with
TV control, content "swooshing" from one device to another, and
synched second-screen metadata.
The new social features allow users to log in to their TV
service using Facebook to engage with friends and receive recommendations based
on what their community is watching. It includes an activity feed on the home
page and abuzz meter makes it easy to see what is popular at any time, and an
EPG for live or catch-up viewing. The household "parent" account can
decide which members of the household can access content on specific devices
and can set VOD budgets per user.
yes, the leading pay TV provider in Israel, leverages
Kaltura OTT TV for its yesGO service. "We chose Kaltura's technology because
it delivers on an immersive user experience that connects the dots between our
Satellite STB service and our all-new OTT service to connected devices. This is
accomplished, while managing the household personalization and device
management functions we need for a truly personal and social experience that
increases subscriber loyalty," said Itzhak Elyakim, VP Engineering &
CTO from yes.
Ron Yekutiel, Chairman and CEO, Kaltura, said:
"Tvinci
built a solid reputation for delivering advanced pay OTT TV solutions. Since
the acquisition in May, the combined Kaltura/Tvinci teams have focused on
developing a solution with the most advanced set of proven capabilities in the
market, including personalization and social features that are critical to
convert end users into paying subscribers."
"Now,
with Kaltura OTT TV, service providers can finally move away from siloed
applications towards a holistic multi-screen offering. This is the OTT of the
future - OTT 3 - covering any business model, any experience, on any
device."
Kaltura OTT TV can be installed on-premise or hosted in the
cloud. It can also be deployed out of the box, or can be customized by a
service provider to a granular level and integrated with additional components
and systems.
Kaltura OTT TV is comprised of four core modules: MediaPrep,
MediaHub, MediaStore and MediaGo:
- Kaltura MediaPrep lets service providers easily prepare
and edit content using the Kaltura Workflow Manager and Transcoding
module. Additionally the video files can be encrypted for a multi-DRM
solution, which guarantees a seamless cross-device user experience without
compromising content protection.
- Kaltura MediaHub provides comprehensive management
tools for content, packaging, business rules, campaigns, devices,
geo-services, DRM, subscribers and analytics.
- Kaltura MediaStore offers the richest UX feature set on
the market, allowing subscribers to manage passwords, PINs, parental
controls, devices and billing information via the web; they can also
benefit from notification management, companion mode, as well as search
and recommendations.
- Kaltura MediaGo delivers a market-leading set of end
user applications for connected devices.