Summary: With
Intel rumored to be backing the company, OrCam's glasses frame-mounted camera
could help the blind - and create new categories of hardware products.
By David Shamah for Tel Aviv Tech
An Israeli-developed device to help the
visually-impaired "see" contains technology that could end up
powering a new category of wearable devices, according to Erez Naaman, VP of
engineering at OrCam.
The Israeli startup, barely two years old, has
created the first commercially available system to enable blind and
visually-impaired people to navigate their surroundings.
The OrCam system is promising enough that it
has reportedly solicited an investment from Intel's venture capital
organization.
OrCam's technology uses cameras, algorithms,
and audio to provide what Naaman described as "the next best thing to
being able to see clearly". As it's not a medical device, OrCam does not
require implants, unlike similar systems developed in the US.
OrCam's product consists of a camera attached
to a glasses frame. The camera sees objects, shapes, sizes, words, or anything
else around a user, analyzes the image, and tells users what they are 'seeing'.
Using their finger, users point in the
direction of the object they want to 'see', and the system instantly announces
what it's seen. As a result, a visually-impaired OrCam user could use the
system to cross the street, just by pointing at a traffic light and waiting for
the system to announce "green light". In a supermarket, users can
pick up product and the device will tell them what it is, even reading off the
ingredients. The system can read all manner of text: all a user has to do is
point to words in a newspaper, book, restaurant menu, or other printed
material, and OrCam will read back what they are looking at.
"It's not even a 3D camera," said Naaman. "The system recognizes words, remembers faces and locations, landmarks, describes shapes, and other features that are read back to users, letting them navigate situations successfully."
Besides being first to market, OrCam's system
is also a lot cheaper than rivals' with an initial cost of $2,500.
As a solution for the visually-impaired, OrCam
holds a lot of promise — but that technology could be put to other uses as
well, especially in the up and coming wearable technology space.
It's for OrCam's potential in that space that
Intel Capital reportedly invested $6m in the company recently, according to
very reliable sources (the $6m was part of an overall $21m that OrCam raised
over the past months, the sources said). Neither OrCam nor Israel's Intel
spokesperson would confirm the investment.
But, said an Intel spokesperson, OrCam is a
good example of wearable tech – and Intel was very interested in developing
products using sensors, video cameras, and intelligent algorithms that could be
used in wearable devices.
"Intel is running a major event called
Make It Wearable, in which developers are presenting new ideas and products
using sensor technology," the spokesperson said. One of the five finalists
in the first round, for example, called Wisdom Tooth, is a device that is
inserted into the mouth and keeps track of a user's oral hygiene; another,
called Lovey, lets users keep track of their level of engagement with children,
reminding them when they need to read their kids a story, and so on.
With its video and audio technology as well as
its database and algorithm components, OrCam would seem to be a natural for
wearable tech – and Naaman agrees.
"We have some ideas about other devices
which I can't share," said Naaman – but he promised that they would be
"game changers" when they came out. "The devices based on our
technology are likely to be very different than anything available right
now."