By Angelica Mari for Brazil Tech
According to the study "Analysis of the
Brazilian Cloud Computing Market" the segment is rapidly gaining traction
due to its "ability to turn capital expenditure into operational
expenditure and its provision of anywhere-anytime access to information,"
as well as infrastructure resource flexibility to end users.
While pointing out that the cloud market in
Brazil is still incipient, the study mentions that there is "significant
demand" in the areas of software as a service (SaaS), platform as a
service (PaaS) and infrastructure as a service (IaaS), with IaaS becoming
increasingly attractive to small and medium enterprises.
Verticals where cloud services have had a
significant uptake in Brazil include e-commerce firms, as organizations that
are subject to big variations in seasonality turn to these services to reduce
costs, as well as telecom operators, says the study.
However, the concerns over data security and
connectivity have also been highlighted. The Frost research points out that companies
are concerned about storing critical data on the cloud, as well as availability
and continuity of connectivity services, which could possibly prevent them from
accessing the information when needed.
"Owing to the lack of awareness,
companies are reluctant to give third parties access to their information,
especially after the news of data espionage in the United States broke,"
says Frost & Sullivan ICT Industry Analyst, Guilherme Campos.
As a reaction to the
aforementioned spying episode, Brazilian president Dilma Rousseff voiced her
intentions of enforcing local storage and wanted to include the requirement in
the country's upcoming "Internet Constitution." However, the plans
were strongly criticized by businesses and the opposition and eventually dropped.