The Brazilian mobile telecom market reached 271,1 million lines until the end of 2013, which represents an annual growth of 3.6% (vs. 8.1% in 2012) in accordance with ANATEL (National Telecommunications Agency).
The decrease in the growth pace
of the customers’ base results from a less dynamic economic environment, a
highly penetrated market (due to the use of multiple SIM Cards) and from the
competitive pressure stabilization. However, the growth of the mobile telecom
market has been supported by three main factors: i) the machine-to-machine
market, ii) the growth in demand for data service, especially in
smart/webphones and iii) the migration from pre-pay to contract plans. In
accordance with ANATEL, the landline telephony sector had a slightly growth of
0.7% when compared to the previous year, closing out the period with 44.6
million accesses, which represents a penetration of nearly 22.7 lines for each
100 houses.
The Brazilian mobile telecom market is the fifth largest in
the world and it reached, in 2013, a density rate of 136.4 lines for each
100 citizens. The mobile telephony has already been established
as the communication mean that is mostly present in Brazilian homes no matter
social class, mainly because market offers focused on calls made within the
same telephone company.
Latest news
Ø Brazil adds
446,000 mobile lines during July
Brazil ended July with a total
276.15 million active mobile telephony lines, after a net addition of over
446,000 lines during the month, according to data from the country's telecoms
regulator Anatel. Brazil ended the month with an overall mobile telephony
penetration of 136.18 percent.
Prepaid lines accounted for 76.85
percent of total lines by end-July. Brazil's federal district ended July with
an overall mobile telephony penetration of 218.38 percent, with 6.22 million
subscribers, according to the regulator. Sao Paulo had 66.78 million mobile
subscribers, resulting in an overall penetration rate of 151.61 percent, while
Rio de Janeiro ended the month with 24.47 million subscribers, a penetration of
148.6 percent.
Vivo was market leader with 79.40
million mobile lines (28.75% of the total), followed by TIM with 74.37 million
(26.93%), Claro with 68.93 million (24.96%), Oi with 51.09 million (18.50%),
Algar/CTBC with 1.10 million (0.40%) and Nextel with 1.07 million (0.30%).
Ø Over 70% of
Brazilian youth access internet via mobile phone
The
mobile phone is the preferred device of 71 percent of young people in Brazil to
access the internet. They spend 58 percent of time online browsing, especially
on social networks, according to the Connected Youth survey conducted by the
Telefonica Vivo Foundation, in partnership with Ibope Inteligencia, the Paulo
Montenegro Institute and the School of the Future - USP. The survey also found
that the easiest way to contact a representative of the so-called
"Generation Y" is social networks and instant messaging, a favourite
media for 45 percent of them. Over a third (35%) still prefer email.
Ø Mobile data
traffic in Brazil set to skyrocket
Mobile
traffic in Brazil will see a hefty 11-fold increase between 2013 and 2018,
reaching 440 petabytes per month by the end of the period, according to
research.
The
predicted growth in mobile data traffic is four times greater than the forecast
for fixed data traffic for the next five years, according to the Virtual
Network Index (VNI) study carried out by Cisco.
The
representation of mobile broadband in all IP traffic in Brazil will jump from
two percent in 2013 to 11 percent in 2018, it adds.
Within
five years, 68 percent of the Brazilian population have access to the Internet
(142 million people, up from 81 million in 2013), with an average of 3.1
connected mobile devices per person, according to the research.
By
2018, there will be 645 million connected devices compared to the current 418,8
million in 2013, the report suggests, with about 55 percent of all connected
devices being mobile.
The
Cisco study adds that the amount of traffic going through Brazilian networks
will be equivalent to 40 times the volume of the entire Brazilian Internet in
2005.